What follows is a quote from Seth Godin's daily letter:
What happens when we organize?
Most power occurs because one side is better organized than the other. Labor is usually less well
organized than management, criminals are usually less well organized than the police and customers are
always less well organized than producers.
The internet promises to change that. It does it occasionally, sort of randomly. Sometimes, users will rise
up and complain (as they did at Facebook). Or voters will organize online and hurt (or help) a politician
Wikipedia works because so many contributors figured out how to self-organize into a group that
produced something far more useful than a traditionally organized document.
I think we're at the earliest possible beginning of the changes we're going to see because of this sort of
grass roots coordination.
Simple example: the Starbucks in Larchmont, NY keeps their thermostat at 64 degrees. And the stores
in Breckenridge, Colorado keep their doors wide open all winter. If you're raging mad about energy
waste, you could say something. And nothing would happen. But if customers organized and ten people
said something or a hundred people said something... boom, new rules.
The system doesn't know what to do with a movement.