Change

Adapt, cope, remain flexible and foster a positive attitude amidst life's ups and downs.

Sunday, December 11, 2016

We have to be willing to change




A seed is destroyed in the process of being a plant. We have to be willing to our old identity to transform into a new being. ..







Wednesday, December 7, 2016

"Consciousness is everywhere"


 
 
Neuroscience Is Learning What Buddhism Has Known For Ages: "Consciousness is everywhere": 

 
 
 

Unchanging Man




The Wisdom of Bill Bernbach

Despite access to more customer information than ever before product messages are clicking less often with customers. The inescapable truth is we know less about customers than we should, given the $6 billion a year companies spend trying to figure out what makes them tick.
Bill Bernbach, one of advertising’s greatest minds, would understand the problem:
“Human nature hasn’t changed for a million years. It won’t even change in the next million years. Only the superficial things have changed. It is fashionable to talk about the changing man. A communicator must be concerned with the unchanging man – what compulsions drive him, what instincts dominate his every action, even though his language too often camouflages what really motivates him.”
Bernbach was not a psychologist, but had an uncanny intuitive grasp of human behavior. While most of us may lack the intuitive competence of Bernbach, we can get to know our customers better by acquiring a deeper understanding of unchanging man. But we cannot get that understanding through traditional customer research.
Renown brain scientist Richard Restak has observed that "We have reason to doubt that full awareness of our motives, drives, and other mental activities may be possible." 
Cognitive scientists tell us that with the aid of new brain canning technology, they’ve learned that about 95 percent of the mental activity going into our decision-making takes place behind the curtains of consciousness. Yet, most consumer research concentrates exclusively on the contents of consumers’ conscious minds.

The roots of motivations lie beyond the knowing reach of our conscious minds. When people tell researchers’ why they do what they do, they can only speak to what appears on the screens of their conscious minds. Those images are often at odds with their more primal sources of motivations.

Marketing mostly ignores the silent 95 percent zone in the brain. Why? The “superficial things” that show up in the conscious mind are more visible, measurable and quantifiable. Companies feel more comfortable with the measurable, so they spend vast sums researching customers’ superficial attributes. Procter and Gamble alone conducts 4,000 to 5,000 customer studies a year.
It’s harder to quantify “what compulsions drive customers, what instincts dominate their every action.” To fathom the unchanging man requires understanding behavior at its roots in human biology.


Ever wonder how cravings develop? Be they for sex or chocolate, they are not consciously created. It’s 3:30 PM. Your energy is sagging. A small organ over your kidneys senses a sugar shortage and sets off a flow of neuropeptide Y to alert your brain of a need for carbs. The plea reaches your conscious mind as a craving for chocolate. You ponder whether to stick to your diet or give in, then say to yourself, “What the hell,” pop a piece of Godiva in your mouth and resolve to eat salad for dinner. You enjoy the moment by giving into the craving.
While you exercised free will (hopefully!) in reacting to the craving, the action you took had its roots in your biology. So it is with behavior in general. 

That’s lesson #1 in understanding unchanging man.

IDEAS


15 Amazing Quotes By Carl Jung That Will Help You To Better Understand Yourself:
 

Speak With Kindness: How The Words You Use Can Literally Change Your Brain:
 
Recent studies suggest that nature can help our brains and bodies to stay healthy.

13 Native American Quotes That Will Open Your Mind
via
 

John Oliver Brilliantly Takes Down All Those BS ‘Scientific Studies’




Mindful Living@mindfulive Nov 23
A Tibetan Monk Reveals the Best Way to Deal With Toxic People
  via

Ideapod@ideas 

A global community for the curious and open-minded.

Earth
Joined June 2011

  

Leonard Cohen: Hallelujah




Leonard Cohen Credit Dominique Issermann


  Leonard Cohen: Darkness and Praise

The email from the boy began: “Did anything inspire you to create Hallelujah?"

Later that same winter day the reply arrived: 

“I wanted to stand with those who clearly see God’s holy broken world for what it is, and still find the courage or the heart to praise it. You don’t always get what you want. You’re not always up for the challenge. But in this case — it was given to me. For which I am deeply grateful.”
The question came from the author's son, who was preparing to present the hymn to his fifth-grade class. The boy required a clarification about its meaning. The answer came from the author of the song, Leonard Cohen.
Cohen lived in a weather of wisdom, which he created by seeking it rather than by finding it. He swam in beauty, because in its transience he aspired to discern a glimpse of eternity.

There was always a trace of philosophy in his sensuality.

He managed to combine a sense of absurdity with a sense of significance, a genuine feat.

He was a friend of melancholy but an enemy of gloom, and a renegade enamored of tradition.
Leonard was, above all, in his music and in his poems and in his tone of life, the lyrical advocate of the finite and the flawed. 
Leonard sang always as a sinner. He refused to describe sin as a failure or a disqualification. Sin was a condition of life. 

“Even though it all went wrong/ I’ll stand before the Lord of song/ With nothing on my tongue but Hallelujah!”
The singer’s faults do not expel him from the divine presence. Instead they confer a mortal integrity upon his exclamation of praise. 

He is the inadequate man, the lowly man, the hurt man who has given hurt, insisting modestly but stubbornly upon his right to a sacred exaltation.

“There is a crack in everything. That’s how the light gets in.”  

He once told an interviewer that those words were the closest he came to a credo.  

The teaching could not be more plain: fix the crack, lose the light.
  
Here is a passage on frivolity by a great rabbi in Prague at the end of the 16th century:

“Man was born for toil, since his perfection is always being actualized but is never actual,” 
he observed in an essay on frivolity.
“And insofar as he attains perfection, something is missing in him.  In such a being, perfection is a shortcoming and a lack.”

Leonard Cohen was the poet laureate of the lack, the psalmist of the privation, who made imperfection gorgeous.

Link: http://www.nytimes.com/2016/11/14/opinion/my-friend-leonard-cohen-darkness-and-praise.html?ribbon-ad-idx=3&src=trending



Pipeline Politics




Wednesday, November 23, 2016

The Strangest Secret Article by: Earl Nightingale

 

The Strangest Secret Article by: Earl Nightingale


Transcribed from The Strangest Secret audio program by Earl Nightingale


Some years ago, the late Nobel prize-winning Dr. Albert Schweitzer was asked by a reporter, “Doctor, what’s wrong with men today?” The great doctor was silent a moment, and then he said, “Men simply don’t think!”

It’s about this that I want to talk with you. We live today in a golden age. This is an era that humanity has looked forward to, dreamed of, and worked toward for thousands of years. We live in the richest era that ever existed on the face of the earth … a land of abundant opportunity for everyone.

However, if you take 100 individuals who start even at the age of 25, do you have any idea what will happen to those men and women by the time they’re 65? These 100 people believe they’re going to be successful. They are eager toward life, there is a certain sparkle in their eye, an erectness to their carriage, and life seems like a pretty interesting adventure to them.

But by the time they’re 65, only one will be rich, four will be financially independent, five will still be working, and 54 will be broke and depending on others for life’s necessities.

Only five out of 100 make the grade! Why do so many fail? What has happened to the sparkle that was there when they were 25? What has become of the dreams, the hopes, the plans … and why is there such a large disparity between what these people intended to do and what they actually accomplished?

THE DEFINITION OF SUCCESS

First, we have to define success and here is the best definition I’ve ever been able to find: 

“Success is the progressive realization of a worthy ideal.”

A success is the school teacher who is teaching because that’s what he or she wants to do. A success is the entrepreneur who start his own company because that was his dream and that’s what he wanted to do. A success is the salesperson who wants to become the best salesperson in his or her company and sets forth on the pursuit of that goal.

A success is anyone who is realizing a worthy predetermined ideal, because that’s what he or she decided to do … deliberately. But only one out of 20 does that! The rest are “failures.”

Rollo May, the distinguished psychiatrist, wrote a wonderful book called Man’s Search for Himself, and in this book he says: “The opposite of courage in our society is not cowardice … it is conformity.” And there you have the reason for so many failures. Conformity and people acting like everyone else, without knowing why or where they are going.

We learn to read by the time we’re seven. We learn to make a living by the time we’re 30. Often by that time we’re not only making a living, we’re supporting a family. And yet by the time we’re 65, we haven’t learned how to become financially independent in the richest land that has ever been known. Why? We conform! Most of us are acting like the wrong percentage group and the 95 who don’t succeed.

GOALS

Have you ever wondered why so many people work so hard and honestly without ever achieving anything in particular, and why others don’t seem to work hard, yet seem to get everything? They seem to have the “magic touch.” You’ve heard people say, “Everything he touches turns to gold.” Have you ever noticed that a person who becomes successful tends to continue to become more successful? And, on the other hand, have you noticed how someone who’s a failure tends to continue to fail?

The difference is goals. 

People with goals succeed because they know where they’re going. It’s that simple. 

Failures, on the other hand, believe that their lives are shaped by circumstances … by things that happen to them … by exterior forces.
Think of a ship with the complete voyage mapped out and planned. The captain and crew know exactly where the ship is going and how long it will take and it has a definite goal. And 9,999 times out of 10,000, it will get there.

Now let’s take another ship and just like the first and only let’s not put a crew on it, or a captain at the helm. Let’s give it no aiming point, no goal, and no destination. We just start the engines and let it go. I think you’ll agree that if it gets out of the harbor at all, it will either sink or wind up on some deserted beach and a derelict. It can’t go anyplace because it has no destination and no guidance.

It’s the same with a human being. However, the human race is fixed, not to prevent the strong from winning, but to prevent the weak from losing. Society today can be likened to a convoy in time of war. The entire society is slowed down to protect its weakest link, just as the naval convoy has to go at the speed that will permit its slowest vessel to remain in formation.

That’s why it’s so easy to make a living today. It takes no particular brains or talent to make a living and support a family today. We have a plateau of so-called “security.” So, to succeed, all we must do is decide how high above this plateau we want to aim.

Throughout history, the great wise men and teachers, philosophers, and prophets have disagreed with one another on many different things. It is only on this one point that they are in complete and unanimous agreement and the key to success and the key to failure is this:

WE BECOME WHAT WE THINK ABOUT

This is The Strangest Secret! Now, why do I say it’s strange, and why do I call it a secret? Actually, it isn’t a secret at all. It was first promulgated by some of the earliest wise men, and it appears again and again throughout the Bible. But very few people have learned it or understand it. That’s why it’s strange, and why for some equally strange reason it virtually remains a secret.

Marcus Aurelius, the great Roman Emperor, said: “A man’s life is what his thoughts make of it.”

Disraeli said this: “Everything comes if a man will only wait … a human being with a settled purpose must accomplish it, and nothing can resist a will that will stake even existence for its fulfillment.”

William James said: “We need only in cold blood act as if the thing in question were real, and it will become infallibly real by growing into such a connection with our life that it will become real. It will become so knit with habit and emotion that our interests in it will be those which characterize belief.” 
He continues, ” … only you must, then, really wish these things, and wish them exclusively, and not wish at the same time a hundred other incompatible things just as strongly.”

My old friend Dr. Norman Vincent Peale put it this way: “If you think in negative terms, you will get negative results. If you think in positive terms, you will achieve positive results.” 
George Bernard Shaw said: “People are always blaming their circumstances for what they are. I don’t believe in circumstances. The people who get on in this world are the people who get up and look for the circumstances they want, and if they can’t find them, make them.”

Well, it’s pretty apparent, isn’t it?   We become what we think about. 

A person who is thinking about a concrete and worthwhile goal is going to reach it, because that’s what he’s thinking about. 
Conversely, the person who has no goal, who doesn’t know where he’s going, and whose thoughts must therefore be thoughts of confusion, anxiety, fear, and worry will thereby create a life of frustration, fear, anxiety and worry. And if he thinks about nothing … he becomes nothing.


AS YE SOW, SO SHALL YE REAP

The human mind is much like a farmer’s land. The land gives the farmer a choice. He may plant in that land whatever he chooses. The land doesn’t care what is planted. It’s up to the farmer to make the decision. 
The mind, like the land, will return what you plant, but it doesn’t care what you plant. If the farmer plants too seeds and one a seed of corn, the other nightshade, a deadly poison, waters and takes care of the land, what will happen?

Remember, the land doesn’t care. It will return poison in just as wonderful abundance as it will corn. So up come the two plants and one corn, one poison as it’s written in the Bible, “As ye sow, so shall ye reap.”

The human mind is far more fertile, far more incredible and mysterious than the land, but it works the same way. It doesn’t care what we plant … success … or failure. A concrete, worthwhile goal … or confusion, misunderstanding, fear, anxiety, and so on. But what we plant it must return to us.

The problem is that our mind comes as standard equipment at birth. It’s free. And things that are given to us for nothing, we place little value on. Things that we pay money for, we value.

The paradox is that exactly the reverse is true. 

Everything that’s really worthwhile in life came to us free and our minds, our souls, our bodies, our hopes, our dreams, our ambitions, our intelligence, our love of family and children and friends and country. All these priceless possessions are free.
But the things that cost us money are actually very cheap and can be replaced at any time. A good man can be completely wiped out and make another fortune. He can do that several times. Even if our home burns down, we can rebuild it. But the things we got for nothing, we can never replace.

Our mind can do any kind of job we assign to it, but generally speaking, we use it for little jobs instead of big ones. So decide now. What is it you want? Plant your goal in your mind. It’s the most important decision you’ll ever make in your entire life.

Do you want to excel at your particular job? Do you want to go places in your company … in your community? Do you want to get rich?

All you have got to do is plant that seed in your mind, care for it, work steadily toward your goal, and it will become a reality.
It not only will, there’s no way that it cannot. You see, that’s a law and like the laws of Sir Isaac Newton, the laws of gravity. If you get on top of a building and jump off, you’ll always go down and you’ll never go up.

And it’s the same with all the other laws of nature. They always work. They’re inflexible. 
Think about your goal in a relaxed, positive way. 
Picture yourself in your mind’s eye as having already achieved this goal. 
See yourself doing the things you will be doing when you have reached your goal.

Every one of us is the sum total of our own thoughts. 
We are where we are because that’s exactly where we really want or feel we deserve to be and whether we’ll admit that or not. 

Each of us must live off the fruit of our thoughts in the future, because what you think today and tomorrow and next month and next year and will mold your life and determine your future. You’re guided by your mind.

I remember one time I was driving through e a s t e r n Arizona and I saw one of those giant earthmoving machines roaring along the road with what looked like 30 tons of dirt in it and a tremendous, incredible machine and and there was a little man perched way up on top with the wheel in his hands, guiding it. As I drove along I was struck by the similarity of that machine to the human mind. 
Just suppose you’re sitting at the controls of such a vast source of energy. Are you going to sit back and fold your arms and let it run itself into a ditch? Or are you going to keep both hands firmly on the wheel and control and direct this power to a specific, worthwhile purpose? 
It’s up to you. You’re in the driver’s seat. 

You see, the very law that gives us success is a double-edged sword. We must control our thinking. The same rule that can lead people to lives of success, wealth, happiness, and all the things they ever dreamed of and that very same law can lead them into the gutter. It’s all in how they use it … for good or for bad. 

That is The Strangest Secret!
Do what the experts since the dawn of recorded history have told us to do:
 pay the price, by becoming the person you want to become. 

It’s not nearly as difficult as living unsuccessfully.

The moment you decide on a goal to work toward, you’re immediately a successful person and you are then in that rare group of people who know where they’re going. 
Out of every hundred people, you belong to the top five. 

Don’t concern yourself too much with how you are going to achieve your goal and leave that completely to a power greater than yourself. 

All you have to do is know where you’re going. The answers will come to you of their own accord, and at the right time.

Start today. You have nothing to lose and but you have your whole life to win.


30-DAY ACTION IDEAS FOR PUTTING THE STRANGEST SECRET TO WORK FOR YOU

For the next 30-days follow each of these steps every day until you have achieved your goal.

1. Write on a card what it is you want more that anything else
. It may be more money. Perhaps you’d like to double your income or make a specific amount of money. It may be a beautiful home. It may be success at your job. It may be a particular position in life. It could be a more harmonious family.

Write down on your card specifically what it is you want. Make sure it’s a single goal and clearly defined.
You needn’t show it to anyone, but carry it with you so that you can look at it several times a day. Think about it in a cheerful, relaxed, positive way each morning when you get up, and immediately you have something to work for and something to get out of bed for, something to live for.
Look at it every chance you get during the day and just before going to bed at night.
As you look at it, remember that you must become what you think about, and since you’re thinking about your goal, you realize that soon it will be yours. In fact, it’s really yours the moment you write it down and begin to think about it.

2. Stop thinking about what it is you fear. 
Each time a fearful or negative thought comes into your mind, replace it with a mental picture of your positive and worthwhile goal. And there will come a time when you’ll feel like giving up. It’s easier for a human being to think negatively than positively. That’s why only five percent are successful! You must begin now to place yourself in that group.

“Act as though it were impossible to fail,” as Dorothea Brande said. No matter what your goal and if you’ve kept your goal before you every day and you’ll wonder and marvel at this new life you’ve found.

3. Your success will always be measured by the quality and quantity of service you render. 
Most people will tell you that they want to make money, without understanding this law. The only people who make money work in a mint. The rest of us must earn money. This is what causes those who keep looking for something for nothing, or a free ride, to fail in life. Success is not the result of making money; earning money is the result of success and and success is in direct proportion to our service.

Most people have this law backwards. It’s like the man who stands in front of the stove and says to it: “Give me heat and then I’ll add the wood.” How many men and women do you know, or do you suppose there are today, who take the same attitude toward life? There are millions.

We’ve got to put the fuel in before we can expect heat. Likewise, we’ve got to be of service first before we can expect money
. Don’t concern yourself with the money. Be of service … build … work … dream … create! Do this and you’ll find there is no limit to the prosperity and abundance that will come to you.

Don’t start your test until you’ve made up your mind to stick with it. If you should fail during your first 30 days and by that I mean suddenly find yourself overwhelmed by negative thoughts and simply start over again from that point and go 30 more days. Gradually, your new habit will form, until you find yourself one of that wonderful minority to whom virtually nothing is impossible.

Above all … don’t worry! Worry brings fear, and fear is crippling.
The only thing that can cause you to worry during your test is trying to do it all yourself. Know that all you have to do is hold your goal before you; everything else will take care of itself.

Take this 30-day test, then repeat it … then repeat it again. Each time it will become more a part of you until you’ll wonder how you could have ever have lived any other way. Live this new way and the floodgates of abundance will open and pour over you more riches than you may have dreamed existed. Money? Yes, lots of it. But what’s more important, you’ll have peace … you’ll be in that wonderful minority who lead calm, cheerful, successful lives.



Learn more about Earl Nightingale and his many timeless books and audio programs.
The Strangest Secret
The Strangest Secret Article by: Earl Nightingale


See more at: 

The unending journey to better understanding




Solitude


"The worst solitude is to be destitute of sincere friendship." - Francis Bacon

"No man will ever unfold the capacities of his own intellect who does not at least checker his life with solitude."
 - Thomas de Quincey





He who Hesitates...

"It's not the critic who counts, not the one who points out how the strong man stumbled or how the doer of deeds might have done them better. The credit belongs to the man who is actually in the arena; whose face is marred with the sweat and dust and blood; who strives valiantly; who errs and comes up short again and again; who knows the great enthusiasms, the great devotions and spends himself in a worthy cause and who, at best knows the triumph of high achievement and who at worst, if he fails, at least fails while daring greatly so that his place shall never be with those cold and timid souls who know neither victory nor defeat." 
(Theodore Roosevelt, 1858-1919, 26th US President and 1906 Nobel Peace Prize-winner.)
 PAY:

Prioritize your
Activities by
Yield

Learn from yesterday, live for today, hope for tomorrow.
-Albert Einstein







Haskap Berry


 
 
HASKAP is the Japanese name for Lonicera caerulea. It has also been known as 'Blue Honeysuckle', 'Honeyberry', 'Edible Honeysuckle' and 'Sweet Berry Honeysuckle'. When translated into English, it is sometimes spelled as Hascap, Haskaap and Hasukappu.

Haskap Canada

haskap.ca/
 
 

The Haskap Canada Association

Haskap BerryHASKAP is the Japanese name for Lonicera caerulea. It has also been known as ‘Blue Honeysuckle’, ‘Honeyberry’, ‘Edible Honeysuckle’ and ‘Sweet Berry Honeysuckle’. When translated into English, it is sometimes spelled as Hascap, Haskaap and Hasukappu.
Haskap Canada Association (HCA) is a not for profit national organization that was developed out of the necessity to have one common entity that producers, plant breeders and consumers could contact for information and assistance.

PRIME DIRECTIVES

  • To promote the production and marketing of Haskap in Canada and abroad.
  • To assist our members in finding processing and marketing opportunities for Canadian grown haskap.
  • To acquire funding for haskap research and development.
  • To facilitate information and technology transfer from research programs to industry.
Haskap CanadaHaskap Canada Logo

So, if you are a backyard gardener or looking to grow an orchard you’ve come to the right website.  Look under the ‘Find’ link for where to purchase bushes for your garden or orchard, products, and more! Check out our blog (the link on the right hand side of the site) for more information on up-to-date research, events, and tutorials.
HASKAP DAYS 2016
Please join the University of Saskatchewan Fruit Program’s 3 days of all things Haskap!
JULY 7, 2016. HASKAP INTRO COURSE AT U. OF SK
JULY 8, 2016. HASKAP DAY AT U. OF SK
JULY 9, 2016. HASKAP CANADA TOUR OF HASKAP FARMS
For more information go to:
http://www.fruit.usask.ca/extension.html

Tuesday, November 22, 2016

The Power of Leverage in Business and Life

The Power of Leverage in Business & Life

The Power of Leverage in Business and Life

Contributed By
John Nieuwenburg
Marketing expert
Give me a lever long enough and a fulcrum on which to place it and I shall move the world.” – Archimedes

Leverage is a general term for any technique to multiply gains and losses. By applying the concept and power of leverage, you can achieve a lot more in both business and life. Without the power of leverage, your rewards are restricted to only the amount of work or energy you, yourself can put into a task.

You may work tirelessly, but your rewards are limited to just that work and you would have to continue to expend that same amount of energy and time in order to produce the same (or similar) results moving into the future.
By properly utilizing leverage in a situation, you can work less and get greater rewards. Here are just a few ways to put leverage to work for you.

People.

One of the greatest examples in activating a large group of people to help you achieve your goals is Mary Kay and her business. She has built an empire around engaging the aspirations and energy of likeminded women.

“I would rather earn 1% off of 100 people’s efforts than 100% of my own efforts.” - J. Paul Getty, American Industrialist.

This principle is the foundation of business. You can easily multiply your output (product, service) by adding more inputs (people). A company with 1,000 employees can achieve much more than a competitor in the same industry that has just 10 employees.

Education.

Why not learn from others? You can avoid learning from the “mistakes,” so affectionately called experience, if you are willing to learn from others who have already made those same mistakes before you.

“Formal education will make you a living; self-education will make you a fortune.” – Jim Rohn, American Entrepreneur.

“If you want to go somewhere, it is best to find someone who has already been there.” - Robert Kiyosaki, Author of Rich Dad, Poor Dad.

As Warren Buffett put it, it’s better to hang out with people who are better than you. Pick out associates whose skills or behavior is better than yours, and you’ll drift in that direction.

Technology.

Make use of the technology that is at your disposal. Take the time to actively continue learning about new technologies and tools that can help make aspects of your life and work more efficient. For example, the advent of powerful mobile phones and tablets has meant that you’re able to take your office with you on-the-go.

One person today can do the work of a 10 a person team through the proper use of business automation processes. Using a Customer Relationship Management (CRM) tool, salespeople can automatically and effortlessly track which stage of the sales pipeline their leads or customers are in, track important notes & details, and gather valuable insights that would not have been possible just 10 years ago.

Systems.

McDonalds is the ultimate example of using systems, together with franchising to create unstoppable leverage. One definition of leverage is to divide in order to multiply. Long ago, McDonalds began franchising their restaurant locations and were able to reach all corners of the world because they’ve put into place such an incredible infrastructure, supply chain network, and brand name.
Marketing.
Leopards only hunt for a meal when they’re hungry, and in fact not usually until they are nearly starving. Yet once they are fed, they will take their kill into a tree and rest on their gluttony. Leopards truly live a life of feast or famine.
Spiders, on the other hand put all of their effort into building their web (network), and once that’s done, they stand by and wait for their food to come to them.
Would you rather hunt like a leopard to hunt like a spider?

Financial.

Financial leverage refers to the use of debt to acquire additional assets.
The most recent financial crisis of 2007–2009, like many previous financial crises, was blamed in part on “excessive leverage.” However, the word is used in several different senses. Consumers in many developed countries borrowed large amounts of money. For most of this, “leverage” is a euphemism as the borrowing was used to support consumption, rather than to lever something that would provide a return on the investment. Only people who borrowed for investment, such as speculative house purchases or buying stocks, were using leverage in the financial sense.
Here are 7 forms of leverage in business with examples of each.
  1. OPM (Other People’s Money): debt, the stock market.
  2. OPT (Other People’s Time): employees, hiring freelancers.
  3. OPW (Other People’s Work): franchising your business.
  4. OPE (Other People’s Experiences): getting a mentor or coach, reading books, blogs.
  5. OPI (Other People’s Ideas): venture capitalists use other people’s ideas to make their money grow.
  6. Scalable Production & Distribution: Amazon, Costco, and Walmart.
  7. Scalable Customer Base: iTunes, Evernote, Dropbox.
At its core, the word leverage simply means ‘the ability to do more with less’. Leverage is the key to business success!
Where can you find leverage in your business? Want some ideas on how to get started, I would love to hear from you.



 
4df594251ae96780c9427b86957e4585john_redone_250
John Nieuwenburg
Marketing
John Nieuwenburg is an award winning Business Coach who has worked with hundreds of clients. There are almost as many different ways of delivering business coaching as there are business coaches. John coaches in 3 primary areas. Transactional: getting things done using proven tools, strategies and techniques. Transformational: working with you to make the shifts in mindset needed to facilitate success. Accountability: helping you to stay accountable for the results you have chosen that up until now may have been just a dream. In an earlier life John was the Managing Director of the BC Liquor Stores that now does $2.8 Billion in revenue with a net income of $911 million. Before that he was an Executive with a national menswear retailer. When not coaching John hangs out with his fiancée Jennifer! John enjoys golf, skiing, running and reading.

 Business Coach | Strategic Plan Facilitator | Business Workshop Leader | Keynote Speaker | Getting you Results!
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Source:  https://www.popexpert.com/content/career-mentoring/john-nieuwenburg/the-power-of-leverage-in-business-life